March Fanzine

Email Ferritforferreting@searchoptimizationengine.com



First a poem.
Dave enters and reads it himself, very eruditely.

Cast your mind back through the mists,
That cloud the passage of many ages,
When we could go to butchers for meat,
Grocers and great oracles for sages,
Where individual shops and service,
Existed on every street and corner,
All made handsome healthy profits,
Not just the take aways, and mourners,
Yea those were days of freedom,
When choice was abroad in the land,
Until the super hypermarket wonders,
Started to show their clawing hands,
The fabric of community, it was ripped,
To cross their palms outstretched,
And the great god of convenience,
Was duly visited upon us next,
Where every conceivable item,
Could be ordered by your mouse,
And delivered the very same day,
Right to the door of your house.
And lo did the little shops suffer,
Until that day they finally died,
Forced to eventually give way,
To an unsympathetic tide,
Which once it had swept away,
All the small obstacles in its path,
Was free to charge what it liked,
And never feel public wrath,
For it was all so gradual,
And it was all so very slick,
That the ruining of local shops,
Seemed not so much a trick,
But an inevitable transition,
As they would have you believe,
While they ruined honest men,
And flattered to believably deceive,
Who now have us at their mercy,
And price things at their whim,
For there is nowhere else to go,
They have quietly done them in.

Dave then pauses, and finally resumes.

Thats wot they would have John,
They would have us in their thrall,
Not have our local Delicatessen,
Or our local village hall,
Now what we want is unity,
Wot us your ferrits can provide,
I admit we arent always friendly,
Sometimes have to take people rides,
But we have got together now,
Just to give you locals hope,
Course we wont do it for nothing,
But were not like these crafty stoats,
Who weasel and whine their lies,
Whilst stitching up your shops,
So were setting up new websites,
Selling your sausages and your mops,
We may not be your angels,
But were not standing by to watch,
As outsiders set up hypermarkets,
And start to undersell your crops,
And deliberately cheapen prices,
Just to put you on the dole,
Whilst they wait till you drop,
So they can fill the hole,
So now I am your local ferrit,
Who stands up when it seems darkest,
And sell more on the internet,
Than they can in hypermarkets,
And over time you will prevail,
And smiles will cross your features,
So just carry on your businesses,
Leave us ferrits to sort these creatures.


Dave pauses.

Of course John, there will be the ferrit appreciation charge,
purely volountary, which you will all pay every Saturday,
and Gerald the Large will collect that, in his JCB front
bucket, every Saturday morning after he has been down
to the supermarket car park digging.

Sorted.

Exits left.

What Dave was trying to say here, in his quiet way,
is that the Tescos of this world need not put you out
of business so long as you know a web wise ferrit,
who can ply your wares on the net, creating a huge
demand online. This, coupled with your high street
presence, will offset their charging less than cost
for their goods to try and put you out of business.
Dave has been there before, Dave is still here.

This months shining example is Roys Toys and Hobbies
in Rubery, Birmingham.

http://www.hornby-scalextric-playmobil.com

How to fight back against conglomerates seeking to
put you out of business, one by little one, drip by
little drip, until you all cease to exist.

It is no use expecting the public to have a sense of
conscience about it, you must actively inhabit the
internet, and be highly optimised on Google,
MSN and Yahoo to fight back, whilst retaining
your high street presence.

The longer you exist, the harder it is for them
to undersell you all for ever.



Dave.



As you can see, friendly, understanding, warm and welcoming.


Daves phrase, how he sorts things out.


If you need any help putting your website up in lights
on various search engine front pages, just email us.

john@seogurus.co.uk


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